IDEAS FOR SETTING UP A PORTABLE BAR BUSINESS
If you have ever thought about setting up a portable bar business, then now could be the perfect time to turn your dreams into a reality. Summer events such as music festivals are ripe for customers wanting a unique experience and you could be the person to provide it!
It’s perfectly flexible giving you the opportunity to choose the hours and days you work whilst being your own boss.
Setting up a portable bar is fairly simple. All you need to do is find a suitable truck, van or a caravan you can convert to create your bar experience. A caravan is a good idea if you want to keep your clients outside while you work in the smaller area inside, but a truck could be a great way to create a bijou indoor area. It’s your choice but a quick search for new trucks might just help you gauge what you are getting into either way.
To make your business a success there are a few things you need to consider. Here are some ideas to get you started:
Create a Unique Selling Point (USP)
A unique selling point is what will make you stand out in a field of competition. When you are going around various festivals, you are likely to bump into similar businesses, if not the very same ones, so standing out is vital!
A unique selling point can be anything but the most popular are usually fun, quirky and very selective. For example, you could create a gin-specific bar focusing on bringing customers lots of different gins and tonics to try. This is also a good way to ride a popular drinks trend.
Be Recognisable
There are a lot of ways to stand out and your unique selling point should certainly form the way you do this. However, there are a few other failsafe methods you can use:
Colour should never be underestimated and if you can create an alternative look to everyone else and still stand out in a big green field, you are certainly on to a winner.
Another way to become recognisable is to offer something no-one else is. For example, you could create a small seating area reminiscent of a tea room. But being recognisable isn’t just about your stand. You should also use every opportunity to build your brand and get your name out there with things like printed napkins, takeaway plates or boxes.
Related: How to Set Up a Market Stall
Figure Out Your Route
Once you have your USP and recognisability under wraps, you should start thinking about where you want to set up camp. There are all kinds of music festivals going on around the UK and Europe if you want to travel further afield but there are also things like literary festivals, art festivals and comedy festivals going on all the time too.
The best thing to do is sit down and create a list of the festivals you are most likely to enjoy. The likelihood is that if you like the sound of the festival, you are likely to find your customers there too. The next thing to do is pin them all on a map, work out the dates and start applying!
Hopefully, this has given you a starting point and some ideas for setting up a portable bar business and how simple it could be to turn it into a reality!
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